5 BEST FASHONS BLOGS 

1. Atlantic-Pacific

Atlantic-Pacific’s creator, Blair Eadie can be considered a real fashion influencer. She started as a Gap Inc merchandiser 11 years ago and has been part of the fashion world ever since. She has built up a substantial social media following, including over 1.1 million Instagram followers.

Blair recognized how street style was shaping fashion and created Atlantic-Pacific in 2010 to help develop the conversation. Since then she has noticed the industry reshape from the inside out.

She has worked as an influencer with many brands, including CoverGirl, Gucci, Nordstrom, Target, Tory Burch, Sephora, and many more. She has also collaborated on global campaigns with luxury brands such as Vogue, Elle, Harper’s Bazaar, Who What Wear, Refinery 29, Style Watch, and more.

She has ensured that Atlantic-Pacific is a highly visual platform, showcasing eye-catching fashion.

Typical recent articles include:

• Summer Yellow Picks – Which Hue are You?
• Window Shopping: Mixed and Matched
• Reformation Rainbow

2. Chronicles of Her

Australian style expert, Carmen Hamilton, created the Chronicles of Her blog in 2011. It aims to be a daily destination about real style and life. Carmen curates the bog, aided by a team of other fashion identities.

It features many of the coolest women from around the world, showcasing the outfits they wear on a daily basis.

The Chronicles of Her also aims to educate, teaching fashion and beauty tricks to the blog’s followers.

Some of their most popular articles of all time are:

• How To: Fake Flawless Skin in 4 Steps
• 9 Timeless Pieces Every Woman Needs
• French Girl Style – The Ultimate Shopping Guide
• How To: Carmen’s Textured Hair (Video)
• How To: White Shirt Styling 101 (1 Shirt, 5 Ways)

3. The Daileigh

The Daileigh’s Ashleigh Hutchinson offers articles and courses to help her readers build the perfect closet. She aims to help women aged 20-70 to create a style they love. Ashleigh includes quite a few fashion eBooks on her site, as well as blog posts and beautiful fashion photography. She even holds online webinars to help people improve their fashion sense.

The Daileigh is very much Ashleigh’s per project. She stresses that she built the site herself, without a team. She does acknowledge the support of her family and friends, however.

Many of her posts are “How Tos,” often adapted to suit a particular subsection of her audience. For instance, she has written three distinct posts:

• How To Wear Shorts In Your 40's
• How To Wear Shorts In Your 50's
• How To Wear Shorts In Your 60's

She has also written core articles such as:

• Wardrobe Essentials
• How to Build a Classic Wardrobe
• How to Wear Your Clothes in Different Seasons

4. Egg Canvas

Egg Canvas is the visual journal of NYC-based design director and photographer, Erica Choi. It focuses on fashion, beauty, travel, and lifestyle.

Erica gained inspiration for the blog’s name from her childhood nickname that implied her face shape resembled that of an egg. She sees the words ‘egg’ and ‘canvas’ as working together to represent creating life as a blank canvas.

As with many of the blogs, the posts on Egg Canvas are predominantly visual – with the main text being the occasional photo caption supplemented with a few paragraphs of explanation where necessary.

The blog also includes a sizeable section showcasing the latest New York Fashion Week.

5. The Fashion Guitar

The Fashion Guitar is the online home of Dutch-born Charlotte Groeneveld-Van Haren. Charlotte is now a New York-based mother of two.

Charlotte had worked with several fashion blogs in a former job, so decided that she would like to create one herself. With the arrival of her children, she also started to cater to mothers and mothers-to-be.

Charlotte loves the opportunity to work with her favorite brands and designers – but she only collaborates if she feels a genuine connection.

The Fashion Guitar splits its posts into:

• Brand Collaborations
• Beauty
• Editorial Shoots
• Fashion Week
• Inspiration
• Mamma Fashion
• Outfit
• Travel
• 5 Days 5 Way
  

ARE FASHION BLOGS STILL RELEVANT

You may find yourself asking something along the lines of, are there blogs dedicated to fashion? But why? With so many options in the world for fashion information, why would people still want to read fashion blogs? A little research showed that fashion blogs banked the #2 spot for the top 5 blog niches on the internet (which pretty much answers our topic question, but stay with me). The data was calculated based on which niches saw the most traffic and brought in the most income. Then I wanted to know why, so I perused comments and forums of fashion blogs to gain more insight. I found that fashion blogs are relatable and full of variety. Our blog includes, but there are tons more options available. It’s rather easy to find people with like styles and body types to those reading vs. the endless Instagram models that all look the same. When people read words written by someone that looks like them and dresses in a way that inspires them, they can connect with the person through the screen while also learning tips and tricks that will help them to shine with style.

Sure, fashion blogs are relatable, but how profitable is the market? I looked into the salary margins for a fashion blogger, and with an average being around 70K, the salary alone is enough to interest me, but there’s more. Being a fashion blogger means you have a creative outlet to share your interest in fashion in any way that your heart desires, be it through style articles, fashion hacks, or making your fashion blog a hybrid between sewing and fashion. For those that enjoy style and fashion, they can choose to use their fashion blog as more of a style diary that they can always cherish and hold onto. The creativity and possibility of making a whopping salary to share something with the world that you love sounds like the dream job to me, and there is a decent portion of people that have taken full advantage of this opportunity. 

An initial thought I had when starting this post was that I could go to Instagram or TikTok for fashion inspiration; then, I quickly realized that all of these platforms are interconnected. Fashion bloggers regularly show off their outfits on Instagram and other social media outlets. Being a fashion blogger opens a wide variety of outlets which leads to opportunities like sponsorships and the chance to reach a wide range of people, being flexible with different platforms gives people a choice to pick which viewing experience that they prefer and enjoy.

It’s safe to say that blogs are a part of right now, especially fashion blogs. Acting as a creative outlet that allows a lot of room for growth and opportunities and more than that, they allow people to connect and learn while offering financial gain along the way (which is a nice bonus). For those that love to read and learn more about fashion in any capacity, fashion blogs are considered beneficial and relevant.